These managers need access to the channel, and so, their Google accounts are also linked to that channel. This means there is just one Google account assigned to that channel.Ī brand channel, as we’ve mentioned before, is run by at least one separate channel manager. We’ve already established that a personal YouTube account is owned and managed by one individual. However, how are the Google accounts different in this case? Google quite literally owns the internet right now, with Facebook being the only real competition. Fun fact: YouTube is the second most visited website after. In case you didn’t know, Google owns YouTube. So, now that we’ve seen how much the channels vary in terms of channel art and marketing strategy, let’s take a deeper dive into another huge variant-the Google account. The content of the channels varies greatly, too (more to come on that topic).
No single individual can claim ownership of this channel. In the case of T-series, a brand account, the channel logo is the brand logo, and the wallpaper is promoting music released by the brand. The channel logo and wallpaper are both fanart of Felix. PewDiePie, being a regular YouTube channel, is advertising its owner, Felix Kjellberg. The distinctions are as clear as day when we take a look at the channels. T-series, the most subscribed brand channel PewDiePie, the most popular regular YouTube account Here are two ideal examples of the homepages of each type of channel: This is a classic example of an opposing marketing strategy. That’s because the channel art is tailored to highlight distinct factors.Ī personal account advertises its owner/content, whereas the brand channel will focus solely on the brand.
A brand channel and a personal YouTube account look vastly different at first glance. The most important component by far is the channel itself. The first step is understanding exactly how to open your new channel. Ready to enter the YouTube market well-equipped, with top-tier skills?. But details are vital to a more complete understanding so you can customize your channel to get the maximum number of subscribers. These personal channels normally do not have teams of marketers concocting a new expert marketing strategy every week or SEO experts creating the perfect video descriptions. The owner is usually the channel manager. A single individual owns it, and its image is directly tied to that person. A regular YouTube account is a personal account. It is tied to a company and not a specific person. TLDR for those of you who don’t want to know the nitty-gritty details: A brand channel is not a personal YouTube channel. So, what makes the distinction? How is a personal account any different from a brand channel? What’s the difference between a YouTube brand account vs. Now that you have a basic idea of how people earn through YouTube, you have a very important decision to make-do you open a personal YouTube account and operate as a regular channel or start a brand channel run by a channel manager? This is usually done by using a clever marketing strategy such as hiring marketers to spread the word or using creative SEO in your video description. The quality of your content is what usually earns subscribers, but there are many other ways to garner attention. PewDiePie, with 109 million subscribers, is a personal account with the most subscribers. Currently, T-series, with over 170 million viewers, is a brand channel with the most subscribers. These are viewers who tune in to your channel daily and are your most valuable assets. Once you start gaining traction, your immediate focus should be gaining subscribers. The channel you open is entirely yours to customize with innovative features such as channel art to make your homepage look more lucrative and simple playlists to guide interested viewers across your channel. Your income depends on the number of views your video receives. It’s as simple as opening a new account or a new channel on YouTube and making videos on the platform. But you must be wondering-HOW can you earn money on the platform ? Keep reading to learn how and choose which account is right for you. With YouTube being the largest video-sharing platform in the world, it’s time to have a solid understanding of the differences between a brand account and a personal account.ĭespite its numerous (valid) criticisms, YouTube remains a viable income source for interested parties. YouTube is synonymous with online videos.Īnd because this massive market domination translates to YouTube being a monopoly, we want to properly prepare you, so your personal brand can stand out from the rest. What’s the difference between a YouTube brand account vs.